Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School.

The partnership will allow the agency to work with the School’s Marketing and Retail Division to provide a unique research consultancy to whynot!’s clients. This will include bespoke research projects and academic research reviews to drive new ways of thinking.

Garry Lace, Honorary Professor at the Stirling Management School, commented: “When I arrived at the University last year, I was amazed by how much incredibly useful insight and data existed within the walls of the Management School. As a result, we built an offering for key commercial partners who want to give their clients new and interesting ways of generating market insights. The Marketing and Retail Division can offer a unique mix of commercial and academic rigour and we look forward to working with the team at whynot! thinkpeople to help them build better insights and create greater value for their clients. They are a smart, data driven, creative agency full of people who want to find new ways of working.

Andy Agar, Executive Chairman of whynot! thinkpeople (pictured) said; “We are delighted to be working with the Marketing and Retail team at Stirling University. Genuinely relevant, robust and interesting insights are hard to find and we believe this new partnership will help us work harder and smarter for our clients and give us a strategic point of difference. Academic rigour and insight combined with commercial thinking is a unique strategic offering that we will now be taking to our clients.”

Stirling University’s Management School is one of the UK’s leading schools for Marketing and Retail studies. It also has an AMBA accredited MBA and is one of the top UK 25 universities for business and management research.