Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint resolution
Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing LONDON: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth
For two days only, Londoners will find themselves travelling through history and art. The ticket hall and escalators at Charing Cross, one of the capital’s
Retailwise, a new platform brought to you by leading SaaS specialists Staffwise, comes at a moment when UK marketing budgets are recovering and brands are
Global experiential agency Momentum Worldwide UK have created a new immersive music experience for Heathrow. Designed to help travellers relax and reset at the airport,
“Win a Taste of the South West” bottles Cornish heritage, foodie fandom, and a dash of instant‑win theatre, creating a campaign as packed with flavour as the IPA itself. Tasked with
Independent brand‑experience agency RPM has become an Employee Ownership Trust (EOT), handing majority ownership to the employees who “power the agency every day,” founder Hugh
Number one Italian cheese brand, Galbani is putting a cheesy twist on the UK’s favourite viral recipes with the launch of its pop-up Burrata Bar.
How do you reward the hands-on, get-it-done spirit of The Woodsman Whisky’s drinkers? That was the challenge Activation set out to solve with the Doers
Award-winning brand experience agency, N2O, is delivering a two-week tour of the nation where consumers can nominate local heroes. Launched in Southampton on June 6th,
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