ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Category: industry

experiential

RPM Transitions to Employee Ownership Trust

Independent brand‑experience agency RPM has become an Employee Ownership Trust (EOT), handing majority ownership to the employees who “power the agency every day,” founder Hugh

Employee and staff motivation

Zero-Hour Contracts: What You Need to Know

The UK government has recently opened a consultation on the future of zero-hour contracts, a decision with potentially far-reaching consequences for many sectors, especially the promotional marketing industry.

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