ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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experiential

Logistics-A Mamouth Task

Keeping your business’s equipment clean, tidy, in great condition can be a big task for any company.  But when your equipment is 2.5 metres wide,

industry

Isn’t It Time We Fixed Couponing?

Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing! Exhilarating! Invigorating!” could

industry

The IPM Awards 2023 Entries Are Now Open

The IPM are delighted to launch the 2023 IPM Awards, celebrating the success, innovation and creativity that is carried out right across the promotional marketing

experiential

GottaBe! Lead the way on Diversity with Award

GottaBe! are currently celebrating their 15th anniversary and what better way of doing so than with an award. This year at the GG2 Leadership & Diversity Awards GottaBe!

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