Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’. Created by Cat Among The Pigeons, this major on-pack promotion
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing, has
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s Rice-olutions‘, turns this annual
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement.
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and health gaining in popularity with younger generations:
Discover the magic behind McDonald’s Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with 60 million prizes up for grabs in 2024.
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows
You can unsubscribe from these communications at any time.
View our privacy policy here.
