Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
The move comes just weeks after fast-growing brand activation agency ZEAL’s acquisition of social-first studio Tommy, as the group builds a specialist FMCG communications ecosystem
Following the success of Mando’s previous Promotions white papers released in 2021 and 2023, What Brits want from Promotions 3.0 has arrived and is readily
Promotional marketing agency Cat Among The Pigeons has created a major on-pack instant win campaign for Wasabi, the UK’s No.1 oriental chilled ready meal brand.
Expanding PrettyGreen’s integrated communications service offering with AI-enabled Paid Social, Search and Content Marketing LONDON: PrettyGreen – the Global Fame Making agency, has acquired performance marketing business, PinPoint Media as part of the agency’s long-term growth
Retailwise, a new platform brought to you by leading SaaS specialists Staffwise, comes at a moment when UK marketing budgets are recovering and brands are
Nemiroff is turning supermarket shelves into stadium seats with a new campaign that celebrates the beautiful game. In partnership with IPM Members Activation, this promotion
Global experiential agency Momentum Worldwide UK have created a new immersive music experience for Heathrow. Designed to help travellers relax and reset at the airport,
Leading experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division designed to transform big ideas into high-impact brand
Independent brand‑experience agency RPM has become an Employee Ownership Trust (EOT), handing majority ownership to the employees who “power the agency every day,” founder Hugh
Number one Italian cheese brand, Galbani is putting a cheesy twist on the UK’s favourite viral recipes with the launch of its pop-up Burrata Bar.
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