Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade them in for free cinema tickets for Sunday screenings.

New pack designs feature the promotion across the company’s bitesize range of Maltesers, Galaxy Minstrels, Galaxy Counters, M&M’s Peanut, M&M’s Chocolate, M&M’s Crispy, Revels, and Milky Way Magic Stars.

Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “With both in front of the TV occasions and UK cinema takings on the rise, it’s clear that sharing occasions continue to play a key role in driving consumption, and we recognise that there is scope for category leaders like Mars Chocolate to do more in this space. Sweet Sundays has been proven to drive bitesize category growth, increasing incremental value of the bitesize category by 13% last year. Returning bigger and better than ever, we’re confident the promotion will continue to increase in popularity with consumers.”

Consumers collect the codes by setting up an online account at the www.sweetsundays.co.uk website, then inputting codes found on promotional packs. Standard size pouches are worth one point and large pouches two. Individuals can claim two free tickets each over the course of the promotion, with tickets valid until November 6th 2016.

The website also list participating cinemas (the Odeon chain is not taking part) and consumers can find their nearest venue by typing in their postcode of by allowing the site to use their location.