Prizeology, a new prize promotions service agency, has been launched by Sarah Burns, former Director of prize agency Spark and Fuse and current Board Director of the Institute of Promotional Marketing, the UK marketing industry trade body which oversees promotions.

Specialising in strategic solutions for brands, businesses and agencies, Prizeology handles all aspects of prize promotions, from best practice advice and bespoke terms and conditions, to prize sourcing and winner management.

As Burns, who can draw on over 20 years’ experience in the prize promotions industry, explains: “With Prizeology the focus is very firmly on helping clients use promotions to increase their sales, engage their customers and build awareness of their brands. We have a lot of expertise and knowledge, so we understand what works.”

Prizeology is already working with a number of major UK retailers, brands and agencies.

The company’s new website has just gone live at prizeology.com, showcasing the range of services Prizeology offers. Burns says: “We’re energetic and efficient prizeologists, and we really enjoy what we do. I know it’s a bold claim, but I think I can guarantee that anyone who works with Prizeology will enjoy the experience too!”

The photograph shows the Prizeology team: Sarah Burns (centre), Sophie Robertson (left) and Clair Bodie (right).