delicious. magazine is launching its biggest competition ever in the countdown to Christmas, offering £11,000 worth of prizes in an advent calendar draw.

Prizes include a Smeg Fridge and Leisure Range Cooker. Smaller prizes include weekends away and a Harrods Hamper.

The online magazine has more than 970 000 unique users each month with more than two million page impressions. delicious. magazine also has nearly half a million fans on Facebook and 164 000 Twitter fans.

The competition is a traffic-building strategy.

Adrienne Moyce, publisher of delicious. says: “Our readers love competitions – they always get a good reaction and we thought it’d be fun to have 24 brilliant prizes up for grabs at one of the happiest times of year. They’re also great news for website traffic.”

Consumers can visit the website www.deliciousmagazine.co.uk, where a new prize will be available every day.