Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director.

Ashurst officially joined Cheshire-based ATOM this week and will take up a position on the Board and Leadership Team of the agency, with responsibility for planning, client development and further improving ATOM’s shopper marketing capability.

He has over 20 years’ marketing experience gained from some of the UK’s leading retailers and the country’s top agencies in London, Manchester and Leeds, as well as in client side roles for international brands such as Hallmark Cards, Kellogg’s and, most recently, Spectrum Brands. At Spectrum, Vinney headed up the Shopper Marketing function across Europe for the company’s Remington, Russell Hobbs and George Forman Brands.

Vinney Ashurst says: “I’m extremely excited to be joining such a well-respected agency that consistently produces stand out creative that gets a great reaction from shoppers and consumers alike. I hope my experience will allow me to bring some different thinking to the team and I’m looking forward to learning some new tricks along the way too.”

Andy Duff, Founder and Managing Director of ATOM, observes: “This is a long-term strategic appointment for the agency and it’s fantastic that Vinney is joining the ATOM team as we pursue our growth agenda over the next three years. He has unrivalled shopper marketing expertise and years of industry knowledge across both agency and client-side roles.”

ATOM is an award-winning agency based in the North West of England which creates promotional and shopper marketing campaigns for brands including Müller, Plenty, Crabbies, Butterkist and Chiquita.