GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the UK.

ATOM Connect is a newly-formed division of agency ATOM Marketing which focuses on brand and entertainment partnerships, experiential and events.

GOALS is the world’s largest and most successful operator of dedicated small-sided football centres, with 46 FA accredited clubs across the UK and three more in Los Angeles, California.

The GOALS centres offer brands and experiential agencies the opportunity to engage and connect with a highly targeted male audience. Over 140,000 men aged 18-44 enjoy playing at GOALS centres each week and opportunities exist for brand exposure, sampling or experiential events in the spaces available at the centres.

John-Paul Murphy, Head of Marketing at GOALS, says: “Having worked with ATOM before and understanding well their expertise and service, I had no hesitation in appointing ATOM Connect to engage potential brand experience partners on our behalf and manage this activity. We have a fantastically loyal and hard-to-reach audience that offers great opportunities for all sorts of category brands and I look forward to ATOM Connect delivering for both Goals and our partners.”

Andy Duff, founder and MD of ATOM, observes: “GOALS is a unique opportunity for brands to engage with the ‘hard to reach’ male audience by interacting with a large number of a highly targeted audience. Over 97% of players are men aged 18-44. The appointment is a fantastic founding client for this new division, ATOM Connect and it’s great to announce this while the nation is gripped with global football fever and the new league season approaches from August/September.”