Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a ‘shelfie’ competition.

To enter the promotion, retailers will have to upload a photo of their Crème Egg display before February 29th to the Mondelēz retailer support website, www.deliciousdisplay.co.uk.

Secret shoppers will be visiting stores in February and early March to check that displays which have been entered are still in place; those retailers who are still featuring Crème Eggs on their shelves will be entered into the prize draw.

There will be two winners; January entry winners will be announced on 29th February and February entry winners will be announced by 30th March.

More information and T&Cs can be found at www.deliciousdisplay.co.uk.