Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious shoppers, intimate innovation, v-comm, online-going offline, tech driving humanisation, a way-point for retailers and reliability tonic.
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