British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, LIFE, as their BTL agency. This comes as the brand strengthens its agency roster to support its strong performance across both the on and off-trade.

Amanda Kinder, Warner Edwards Channel Marketing Manager, commented: “We’re really excited to be working with LIFE.  They demonstrated a thorough knowledge of the category and a passion for Warner Edwards. We’re excited to work with them in bringing to life what makes Warner Edwards unique in the gin category.”

Chris Walker, LIFE, Managing Partner, added: “Everyone is aware of the popularity of gin at the moment.  What people won’t know are the amazing stories that sit behind Warner Edwards that make it such a unique gin brand. We can’t wait to getting stuck into telling them with the team in 2019.”