Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products within the corporate sector.

ELLO Media was awarded the tender following a competitive pitch delivering a vision for increasing revenue opportunities and raising brand awareness through its proprietary technology.

With 90 state-of-the-art venues across the UK and Ireland that are home to more than 850 screens, Vue is a leader in the premium entertainment cinema sector, and hopes to use ELLO Media’s expertise to create bespoke loyalty propositions to help drive ticket sales.

Michael Kalli, ELLO Media’s Managing Director, commented: “With an extensive rolodex of existing partnerships in Employee Benefits and B2B loyalty and reward programmes, ELLO Media will drive revenue and new areas of growth for Vue Entertainment.

“We have a number of innovative products and solutions in the pipeline, and look forward to delivering new, dynamic and market-leading services for Vue throughout the duration of our partnership.”

Shivali Ramanandi, Media and Partnerships Manager at Vue, said: “Vue has ambitious growth plans in the coming years and wanted a partner with a proactive sales and marketing team to help raise profile in the corporate sector and reach new customers.

“We knew that ELLO Media’s heritage in B2B and consumer partnerships would deliver commercial results for us and we’re excited to see what we can achieve together.”