Global experience agency, Imagination has announced the appointment of Sarah Campbell as Creative Strategy Officer.

Sarah joins Imagination’s management team and will work closely alongside Group CEO, Patrick Reid, and Chief Creative Officer, Julian Baker, to drive business growth and enhance the agency’s creative strategy. She will work across Imagination’s clients including Ford, Major League Baseball, Shell, Jaguar Land Rover, IKEA, HSBC, Telstra, Delphi, Turkish Airlines and Canon.

Campbell has spent two decades launching disruptive products and services in sectors that include automotive, health and fintech. Sarah previously held senior leadership roles at global design company IDEO, Barclays, Quantum Black and Macmillan Cancer Support. She also provided strategic innovation consulting at Mercedes-Benz, Fidelity International, US management consultancy Prophet and global architecture and design studio, Foster + Partners.

Julian Baker, Chief Creative Officer at Imagination, said: “We are really excited about Sarah joining Imagination. She brings a wealth of experience across sectors and touching every part of clients’ business. Her hire builds on Imagination’s reputation for strategically driven, entrepreneurial and innovative creative work.”

Sarah Campbell, Creative Strategy Officer at Imagination, said: “Imagination has an enviable creative heritage and I am thrilled to have this opportunity to join Patrick and Julian in shaping the next chapter with an unparalleled strategic offer for the future success of Imagination’s clients.”

She arrives at Imagination as it partners with voice and conversational AI experts RAIN, to create more meaningful, human and immersive brand experiences.