UNIT9 and Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that lets fans create personalised posters of themselves as footballing legends.

The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported digitally through an online tool hosted on Nike.com.

On Sunday 16th June, a selection of the most rousing posters will be showcased for all to see at Piccadilly’s iconic OOH site.

To create a personalised poster in-store, people are photographed in a bespoke booth and their image is composited onto a background of cheering crowds to build more on Wieden+Kennedy’s Dream Further campaign.

Posters can be further personalised by adding an inspirational strapline and participants then receive a digital copy and an A2 print.

For the online experience, participants can customise a poster featuring Nike Word Cup Stars by adding their own personal dream.

Rosh Singh, Managing Director at UNIT9’s, said: “We always enjoy working direct with Nike on in-store activations because it gives us a chance to unite all our multidisciplinary skills. But it’s particularly satisfying to contribute to a campaign that inspires and empowers our next generation sporting talent, particularly female athletes.”