Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its UK release on February 5.

The campaign brings together leading restaurant chain Pizza Hut, footwear retailer Shoe Zone, which has over 500 prominent High Street stores, and train operator Abellio Greater Anglia, which runs commuter services from London Liverpool Street.

All three partners will promote a competition through leaflets, posters and across digital and social channels throughout January and February. Pizza Hut’s famous Ice Cream Factory will be taken over with renamed sweets and sauces, alongside Goosebumps branded kids activity books available in its 179 restaurants nationwide.

Goosebumps is a family adventure film based on the children’s book series of the same name, which grossed over $124 million at the US box office before Christmas.

Peter Taylor, Managing Director of Sony Pictures, adds: “Goosebumps is the perfect family and teen movie, full of laughs and friendly scares. These partners give us a powerful platform to raise awareness and ensure it continues its box office success here in the UK.”

Richard Barnes, Head of Partnerships at Brand & Deliver, who are retained by Sony Pictures to negotiate film partnership campaigns, says: “These three brands give us incredible scope to promote Goosebumps to family audiences, in the run up to the fiercely competitive February half term.”