ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Grant’s ‘Triple Chance’ On-Pack Promotion

A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience – from TV bundles to a new sofa!

The Grant’s ‘Triple Chance’ on-pack promotion was originally created to make the experience of watching a brilliant summer of live sporting events on TV with a whisky even more enjoyable.

Even with the COVID-19 related changes to live sport this year, the ‘Triple Chance’ promotion offers valuable and relevant prizes for consumers at a time when they have a great need for entertainment at home.  The promotion offers three chances to win prizes including daily prize draws for Whisky Glasses, weekly prize draws of TV bundles, and a top prize draws for an ultimate home sports TV package including a year of Sky Sports, 50 inch. Smart TV and a new Sofa!

This on-pack promotion uses receipt upload and validation as means of proof of purchase validation, with consumers entering the promotion by uploading a valid purchase receipt to the dedicated campaign website at www.grantswhisky.com/win 

The promotion was developed by Activation, and runs as a Tesco specific on-pack promotion in-store and is open until September 2020.

For info contact Matt Ramsey at matt.ramsay@weareactivation.com

Share this post :

Facebook
Twitter
LinkedIn
Pinterest
Latest News
Categories

Subscribe our newsletter

You can unsubscribe from these communications at any time.

View our privacy policy here.