‘The Generational Game’ is the latest in a series of whitepapers Blackhawk Network has created to investigate to investigate current consumer trends, with the aim of understanding today’s hobbies and interests, and how they’ve changed.  How can you use consumer’s passion points to develop brand value and retention?

This research showcases what’s currently popular, the type of activities that are beginning to trend and the barriers to participation. Our goal is to allow our clients to better understand the UK consumers and demonstrate why the concept of choice should be a dominating factor in the way in which we engage one another.

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

For more information please contact Matthew Smith at matthew.smith@bhnetwork.com