1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented through design and integrated communications. Too often, creative communications serve the short-term, tactical needs of a campaign but lose sight of longer term brand values, ambitions and that brand’s reason-to-be; it’s why.  That’s why we plant the brand at the heart of the story to be told.  As a result, we tell stories meaningfully before then allowing them to unfold across communications channels, formats, even audiences, with five C’s (creativity, consistency, clarity, commercial clout) and an R (relevance).