Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the dentist.

As part of a promotion on the Aquafresh kids’ range – which includes a range of toothpaste, toothbrushes and mouthwash products specifically aimed at kids aged 0-2, 3-5, and 3-8 – Brand Ambassadors were educating parents on the products and giving out an Activity Pack to excite children for their next trip to the dentist.

The Toothbrushing Chart and Passport Book were designed for children to take with them to the dentist and make the notoriously difficult trip a lot easier, and the campaign saw 66,412 engagements!