Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are motivated by discounts and offers with 28% looking out for partner offers.

The results demonstrate that the impact of loyalty programmes are stronger than ever. They help brands engage in a completely unique way and cut through the noise of a crowded advertising and marketing landscape. Once a programme is in place, brand appeal among users increases. Then, as users needs naturally evolve, the challenge is to keep innovating in the right direction and keep pace with these changing requirements as they happen.

For the full whitepaper, please head to the Mando-Connect website