Another Way Prize Management is delighted to be joining the IPM community. Specialising in Prize Management, Brand Experiences and Incentives, Another Way is passionate about connecting brands and consumers on a more meaningful level.

Established during the pandemic specifically to cater for the heightened requirement for campaigns to be even more effective and to connect with consumers on a deeper level, Another Way focuses on delivering unique prize and brand experiences through on pack, digital and experience led campaigns. Working with brands and agencies alike they have built up an impressive list of clients to date, with Airbnb, Ocado, Britvic and Sony Pictures among them.

Andrew Rae, Founder of Another Way Prize Management and an ex IPM MD explains that ‘the world of promotional marketing has been through many changes and weathered many storms over the past decade and The IPM has been a constant throughout that. The incredible agencies that form the IPM family are continuously creating and diversifying and keeping the industry fresh and challenging, and it’s wonderful to be included in that fold. We look forward to working with other IPM members to help further our very unique discipline in the overall marketing mix.’