Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows a competitive pitch against four other agencies.

Haygarth will be responsible for re-energising Warburtons shopper marketing, building on its strong brand equity to drive prominence, engagement and conversion throughout the path to purchase in retail. The agency’s remit will include all products, channels and retail customers. 

Warburtons Head of Shopper Marketing, Fiona Lydon said: ‘We were looking for an agency that could help us move to the next level and were very impressed with the strategic and creative skills that Haygarth demonstrated throughout the pitch process. We are looking forward to launching some fantastic retail work that really connects with our target shoppers across the country.’

Haygarth CEO, Marcus Sandwith said: ‘We couldn’t be more delighted to be working with Warburtons, one of the leading grocery brands in the UK. They have an enviable record in making great quality bread, rolls, bagels, crumpets and teacakes that delight my family and countless millions of others every day. We are greatly looking forward to producing some outstanding shopper focused work together with the Warburtons team.’