De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into the market.

TRO will help visitors get hands-on with Rivelia through ‘The One Touch Café’, an exciting and fresh activation that provides consumers with café quality coffee at the touch of a button.

In a world where coffee culture is booming but consumers are more time poor than ever before, The One Touch Café aims to support and enhance the busy and on-the-go consumer lifestyle. Visitors to the pop-up will be able to create their own coffee on the go with just one touch, highlighting the brand’s bean-to-cup credentials and the quality and efficiency of the latest addition to its range.

The activity will kick off in Liverpool on 2^nd May and will journey across an additional five UK cities including Newcastle, Nottingham, Oxford, Bristol and London.

Rob Booker, Account Director, TRO, said: “We are delighted to continue our partnership with De’Longhi to bring this concept to new audiences. The experience will truly put consumers at the heart, enabling them to discover the product and array of personalisation opportunities for themselves.”

Nadia Hobbs, Partnerships, Sampling and Events Manager, De’Longhi, added: “It’s great to work with TRO once again. Their audience and channel understanding will undoubtedly enable us to forge strong connections between coffee lovers and Rivelia throughout the country.

“We can’t wait to introduce the luxury and simplicity of making café quality coffee at the touch of a button.”

As chosen experiential partner, TRO will offer a complete end-to-end service – including design, production, logistics and staffing.

Last year, TRO helped showcase Eletta Explore via House of De’Longhi – learn more here.

The One Touch Café 2024 De’Longhi roadshow dates and locations include:

• Liverpool One – 2^nd – 5^th May
• Newcastle Grainger Street – 9^th – 12^th May
• Nottingham Victoria Centre – 16^th – 19^th May
• Oxford Westgate Centre – 23^rd May – 26^th May
• Bristol Cabot Circus – 30^th May – 2^nd June
• Westfields, White City, London – 6^th – 9^th June