Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range.
Votes will be counted via a mobile responsive Facebook app which will be launched this month and will run for seven weeks. Hungry Joe’s has pledged to have the winning meal on shelf in Asda this September.
The public will have a choice to vote for one of the following new meal options: Bustin’ Chilli Beef Burritos, Tangy Thai Chicken Noodles and Flamin’ Piri Piri Chicken with Rice and Macho Peas. To cast a vote and enter the prize draw, consumers need to go to www.facebook.com/hungryjoesuk and click on the ‘Win’ icon. The prize draw is live from now until April 27th.
The campaign will be supported by online and traditional PR activity, as well as targeted Facebook advertising. In addition, voters will be rewarded by being automatically entered into a prize draw with the chance to win one of five microwaves or one of ten £20 Asda gift cards.
Angela Bitzou, category manager for frozen ready meals at Kerry Foods, comments; “This activity is exciting because it gives power to consumers and lets them choose which meal is rolled out in Asda stores nationwide. We’re looking forward to gaining insight from consumers and welcoming a new recipe to our range of seriously satisfying meals”.
Hungry Joe’s was launched by Kerry Foods in 2011 and is exclusive to Asda. The initial concept behind Hungry Joe’s was to offer meal solutions that were bigger, tastier and better value for money. Hungry Joe’s currently offers six frozen meal options, covering flavours from Italian to Indian and Chinese, all with a RSP of £2.00.
