Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer.

FreemanXP will lead an inter-agency team made up of the incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship of the year. The team will work to support brand activation and audience engagement throughout the event experience.

This will include continuing to support Vodafone’s search for the very best unsigned talent from all over the UK with Vodafone Future Breakers.

Alex Conaway, Head of Brand Development & Advocacy, Vodafone UK, says: “The Capital Summertime Ball with Vodafone is now in its fifth year and we see 2016 as the most exciting yet. FreemanXP’s thinking is in line with our own and we’re delighted they’re on board.”

Jordan Waid, VP Brand Experience, FreemanXP in EMEA, adds: “Vodafone is a fantastic brand with a rich history and story to be told. We are really excited to be working with them on this amazing event. We are applying our unique intersectional design thinking approach to create breakthrough experiences for the Summertime Ball audience and the Vodafone brand. It will be an event not to be missed!”

FreemanXP is part of Freeman, which is recognised by Advertising Age magazine as the world’s largest brand experience company. Design-driven, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide.