After a competitive four-way pitch, Leeds-based full-service agency, Brass has been appointed by Liverpool Hope University as lead agency across strategy, creative and media planning and buying. Their objective will be to generate awareness amongst 16 to 18-year olds, drive an overall increase in Open Day registrations and ultimately seek to increase enrolment at the university.

The winning creative concept was around the idea of openness, promoting opportunity, inclusion and readiness for life to prospective students.

Brass will be working with the university across its 2019/2020 recruitment cycle, drawing on its wealth of knowledge of the higher education sector from working with multiple universities including Leeds Beckett since 2010.

Sue Kelly, Head of External Relations at Liverpool Hope University, said: “We were really impressed by the strategy and creative concept presented by Brass and think the refreshing approach will really resonate with prospective students.”

Gill Ball at Brass, said: “We’re really excited for the launch of this campaign, using the knowledge and insight about the ever-changing student market we have built up over the last 10 years working with universities.”