ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Deliveroo creates ‘Edible Aussies’ for Australia Day

In celebration of Australia Day, Deliveroo has launched a range of ‘Edible Aussies’ – edible versions of Kylie Minogue and Chris Hemsworth -following a recent poll by the takeaway service to uncover the UK’s top Aussie crushes. The jellies, made from Australian favourites, Vegemite and Fosters, will be available to order on Deliveroo on Australia Day (26th January).

Costing the same as the average UK price of jar a of Vegemite – £2.10, the Edible Aussies range are the perfect accompaniments to go with your ‘shrimp on the barbie’ this Australia Day. Additionally, Deliveroo with be donating all proceeds to The Kangaroo Sanctuary in Central Australia.  

The jellies are available to customers residing in the UK’s highest density of Australian expats in the Battersea area.

Joe Groves at Deliveroo said “Australia Day is the perfect time to don your favourite pair of budgie smugglers, slip on your thongs and head down the boozer. What better way to celebrate our Australian customers than by paying homage to two of the most desired Australians on the planet. Chris and Kylie are a corker couple and we hope our customers will love the chance to devour our Edible Aussies range – less bush tucker, more lush pucker!”

Share this post :

Facebook
Twitter
LinkedIn
Pinterest
Latest News
Categories

Subscribe our newsletter

You can unsubscribe from these communications at any time.

View our privacy policy here.