Energizer, makers of the world’s longest lasting battery, is helping consumers make their holidays last longer by teaming up with Booking.com, one of the world’s leading digital travel platforms.

The centrally-managed gift with purchase promotion is offering every consumer purchasing an Energizer product £25 back when they spend £100 or more with the travel site. The value of the offer is tailored by market based on Booking.com’s travel insights. Rolling out across major retailers in 34 markets in EMEA and APAC from May, the campaign will be supported by off-pack point of sale, press advertising, experiential, digital and social, reflecting the brands new look and feel.

The Longer Lasting Holidays campaign was devised and executed by Energizer’s international promotions agency, Brand Culture, whose previous three multi-market shopper activations have contributed to Energizer becoming the No1 battery brand in Europe.