Creative agency Haygarth and Kiehl’s – the luxury beauty retailer – ‘Face the extremes’ campaign went live last weekend in an innovative retail experience at its Covent Garden store.

Since Kiehl’s best-selling Ultra Facial Cream is ‘great at handling the extreme conditions our skin can’t’, Haygarth used this nugget as inspiration.

Intrigued passers-by were encouraged to engage with Mr. Bones and ‘Face the extremes and win’ by handing out innovative hot and cold reveals – activated by thermal in-store displays – to reveal their prize.

But that wasn’t the only thing catching shoppers’ attention. Brand ambassadors were on site, offering expert skin consultations in store, and a temperature-themed digital window display that brought to life freezing ice and scorching dryness conditions to create a stunning disruptive installation.

The activation was supported on Instagram, where bespoke content hosted on Kiehl’s account encouraged their wider community to get involved.