Müller’s FRijj milkshakes most recent on-pack promotion is underway with ATOM Marketing.

Shoppers up and down the country have the chance to win £1,000 if they are greeted with a ‘Moo’ sound when opening the Frijj Milkshake bottle.

The fun sound chip promotion runs across their chilled & UHT products; Fudge Brownie, Chocolate, Strawberry & Banana milkshakes, and has hit fridges recently across all major retailers and convenience outlets in the UK. There are 30 x winning bottles across the UK & Northern Ireland and shoppers have until October to get their hands on this winning bottle.

Emily Shepherd, Account Manager at ATOM Marketing, said: “ATOM have worked with Müller for over 5 years supporting all of their on-pack promotions across their varied range of brands. This campaign for FRijj is a great one to be working on, it fits the fun nature of the brand and is supporting FRijj retailer sales across the summer period.”

The campaign will be supported by a social media campaign as well as retail POS campaigns.