After recently winning the Häagen Dazs account as part of a pitch for General Mills, Haygarth is pleased to present ‘Häagen Yaasz’.

Following the indulgence of the festive period, the campaign introduces Häagen Dazs’ new 150 calorie Gelato range. The creative content aims to entertain and entice shoppers with a clear message that January doesn’t have to mean saying ‘no’ to all life’s little treats.

The ‘Haagen Yaasz’ campaign features a series of bespoke animated stop-motion video content, each showcasing the NPD flavours. The campaign was initially promoted to specific targeted audiences across social platforms is now live organically across Häagen Dazs’ Facebook, Instagram and Pinterest channels.