To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers to see, hear and feel what it’s like to live a life without limits.

Inspired by the reality of limited data preventing consumers to experience life to its fullest, the activation aims to take consumers on a sensory journey to free them from their limited data life and show them the unlimited potential of unlimited data.

The activation hosts a series of awe-inspiring audio/visual experiences, an Infinity mirror selfie booth and a chance to win the latest Samsung smartphone by sharing pictures on social media.

#BeUnlimited tour dates are as follows:

Westfield White City: 16^th – 26^th August

Edinburgh Festival Square: 29^th August – 1^st September

Newcastle Grainger Street: 5^th September – 8^th September