The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward. Cope joins with a heavyweight marketing career under his belt, having worked client and agency side, and has a wealth of promotional and integrated experience to add to the IPM’s talent base.

Cope’s appointment as Managing Director is announced as Carey Trevill steps down after three years in the role. Trevill will be taking on a new direction and leaves the organisation in the early summer. During this period, Cope and Trevill will work closely together to ensure a smooth handover for IPM Members and in the run up to the IPM’s legendary Awards night.

IPM Chairman John Sylvester says: “I would like to thank Carey for the tremendous contribution she has made to the IPM during her tenure.  She and her team have worked tirelessly serving our members and keeping the IPM aligned with the rapid change we have seen in the industry over recent years.  On a personal note, it has been a great pleasure working alongside Carey and I wish her every success with her future plans.”

Sylvester adds: “I am delighted to welcome Paul to the helm.  His knowledge, expertise and experience makes him ideally placed to take the IPM forward and continue the momentum that has built up over the last few years.”