St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French heritage, the creative features a fabulous range of brioche burger buns and hot dog rolls available and on offer at Tesco stores over the Halloween and Bonfire season.

The geo-targeted mobile advertising will target shoppers in close proximity to Tesco stores in key areas, inspiring home cooks to make their meals just that little bit more Magnifique.  The campaign goes live on the 1st  November in time for Bonfire Night and highlights the half-price promotion to help prompt impulse purchase.

 “The campaign takes into account that people are probably celebrating Bonfire Night at home or in the garden with family this year. It’s designed to lift spirits and inspire shoppers to elevate their every day” said Paul McGann, founder at Cat Among the Pigeons.