Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK market.

With smoothie sampling, exclusive meet and greet with Bobbi and a photo opportunity, the interactive activation will visually communicate the brand to customers. The Collagen Powder product will be sampled within the smoothies, giving customers the chance to taster the products themselves. The wellness range includes a range of beauty concerns, from skin and nails to hair.

Clare James, Chief Operating Officer at N2O, said: “The Evolution_18 brand is brand new here in the UK, so it was key that we designed an activation to establish awareness, educate and drive sales at the same time. We’re excited to be able to give customers the chance to explore the product, hands-on, whilst also getting the chance to meet Bobbi Brown herself.”

The activation is being held at Boots’ Covent Garden store from Wednesday 22nd January to Sunday 26th January, with the meet and greet on Wednesday from 6-8pm.