The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with delighted sponsors, all of whom have achieved massive RoI.
There was a great mix of delighted BBQ focussed sponsors and the roadshow had a reach of around 95k over 4 major foodie festivals. Across the festivals, they delivered around 145k perfect-serve samples & BarbiBags to lucky visitors. The media coverage over 330 competitions and editorial was worth £1.7m and social and their website attracted 260+ interaction. The overall campaign value was £2.04m which is over 20% above target.
Sponsorship now open for 26th National BBQ Week 2022, with half of existing sponsors already reconfirmed. https://nationalbbqweek.info
Sponsors:
Beefsteak Club – Official Wine
Birds Eye Green Cuisine – Official Plant-based
Budweiser – Official Beer
Bull’s-Eye – Official Condiment
Sainsbury’s – Official Meat
Shloer – Official Soft drink
Festivals:
Pub-in-the-Park – Warwick
Tatton Park, Knutsford Foodie Festival
Winchester Foodie Festival
Cambridge Foodie Festival
