Following a competitive pitch, Manchester-based Blue Chip has been appointed by US company Sunsweet Growers to handle its shopper marketing and BTL activity for the UK market.

The first campaign will appear in major UK multiple retailers across the UK from May onwards, with a focus on driving rate of sale.

Sunsweet is a premium product and a natural source of fibre made from the finest prunes originating from the sunshine state of California, USA.

Amanda Bishop, European Sales & Marketing Director at Sunsweet Growers Inc, said: “Sunsweet Prune Juice is going through an exciting period of change. Blue Chip have been instrumental in helping us with the development of our shopper strategy for the UK & ensuring our products are the first choice in-store for our loyal audience.”

Client Services Director Ian Morgan, said: “It’s been a pleasure working with the team at Sunsweet. Along with a great cultural fit, our capability in shopper and understanding of the retail landscape, positions us perfectly to help Sunsweet Growers build the business in the UK and beyond.”