Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its category-leading instant hot snack brand, Mug Shot.

The relationship will see the agency tasked with helping the brand continue its rapid growth over recent years.

Mike Benton, Head of Snacking at Symington’s, says: “With their award-winning track-record in delivering effective marketing campaigns for some of the UK’s leading FMCG brands, Blue Chip are the perfect partner to help us grow the brand in 2019. We’re looking forward to developing our new partnership.”

Blue Chip Client Development Director Ian Morgan adds “They’ve been on our ideal client list for some time, so we’re delighted and confident we can help them become an even bigger player in instant snacks”.

The first campaign on the Mug Shot brand will hit the shelves in 2019.

Blue Chip won five awards in the 2018 IPM awards last month, including Gold for Cushelle’s Zooper Duper shopper marketing campaign.

Symington’s is a branded convenience food business established in 1827. Its brand portfolio includes Mug Shot, Ainsley Harriott, Naked Noodle, Chicken Tonight, Aunt Bessie’s, and products based on a number of licensed properties including Peppa Pig, Thunderbirds, Despicable Me and Jane Asher.