ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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industry

The top 10 most read campaigns of 2019

As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10,

News

LIFE launches year-long initiative: 365 Days of Good

Integrated creative agency, LIFE, recently launched #365daysofgood, a campaign which will celebrate the positive actions of brands every day throughout 2019. The initiative is designed to show