ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival.
experiential

Bakermat launches Corona SunSets

This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival. Dutch melodic and deep house

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity
Digital

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.
experiential

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing