Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Leonie Walker, General Manager at Mando gives advice on how to master a Pan-European promotion. The first thing I learnt, is that time flies by! From starting
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical