ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

News

Incentive travel: the angles

Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives.  The best

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IPM Awards entries close in one week

The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one

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Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl