ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Digital

Haygarth make an edible AR Halloween cake

This Halloween, Haygarth decided to give baking a unique digital twist with the first ‘Edible Augmented Reality Snapchat Lens Cake Topper.’ Haygarth’s Creative Technology team used

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and the world’s first Augmented Reality (AR) pet.
Charity

Three launches pop-up Pug Brunch

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based around the Presidents of the United States.
Digital

Madame Tussauds appoints Cassette

Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based around the Presidents

Ben Taylor of CASSETTE
Digital

TRO launches new technology solutions unit, CASSETTE

Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential marketing campaigns. CASSETTE replaces