ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

b2b

Mongoose Promotions Becomes SPARK

Mission Group’s promotions and partnerships agency, Mongoose Promotions, today announced that they will rebrand to become SPARK Marketing Services Limited (SPARK). Explaining the change SPARK

News

Pricing – how time is no longer the essence

Richard Barrett, Managing Director at Initials tell us why companies should open up the conversation of pricing, and how businesses should look at pricing strategically

industry

Brass wins new campaign for Symington’s

Symington’s has chosen Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand. Naked Noodle

Andrew Rae of incentives and rewards agency The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key customers.
News

Prize Management: Reward to Retain

Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract