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pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a
The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000
Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will be the
pladis-owned snacks brand McVitie’s has launched a brand-new Masterbrand campaign, ‘Sweeter Together’. The campaign explores the importance of real human connections and shows how the
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th
Cadbury’s Premier League football partnership is moving into biscuits with the launch this month (January 2018) of an on-pack promotion for Cadbury Fingers – Finders
Global food group Mondelez has launched a UK roadshow to back Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour, as voted
Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family
McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity supported the snack
OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey