ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

News

An internet without advertising

Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands.  Can the internet be

Andrew Rae of incentives and rewards agency The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key customers.
News

Prize Management: Reward to Retain

Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.
industry

Black Tomato Agency New Hire

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager.
industry

Black Tomato adds Business Development Manager

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after their

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from industry insiders.
industry

Q&A with Andrew Rae

Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical

Comment: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at prize promotions where the reward has an element of social responsibility.
News

Comment: Responsibility as a reward

COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of