ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.
News

Chivas Regal repeats Bang & Olufsen prize offer

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales. The on­pack

Maxxium is launching a new campaign for The Famous Grouse including new TV ad, a media partnership with the Guardian and a personalised label offer
Digital

Famous Grouse promo gets personal

Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new